Annual Report: Mac Cosmetics
An Annual Report designed for MAC Cosmetics that explores the thematics of craved luxury, while maintaining sophisticated simplicity - both of which exist at the core of the brand. The vibrancy, dramatized color palettes and the way they market themselves can read as excess and indulgence. There is this sense of luxurious explosions correlating within the colors they choose and the design they set out. The finished result is a 36 page booklet, featuring containment and indulgent release through the use of transparent overlays, typography, and highly saturated gradients.
Annual Report Cover
Annual Report Spread
Annual Report Spread
Annual Report Spread
Annual Report Back Cover
