J's Florals Identity Design
J’s Floral Design is a personal branding experiment for a small business. The logo for J’s Floral Design is created to establish a tight identity that fits the entity of the business well. J’s Floral Design is a small Chicago-based company, that has done a few weddings and specializes in whimsical, personalized arrangements. The floral designs they put out are modern, clean and beautiful. The concept behind the logo is to remain close to that organic identity through the typographic elements and streamlined color palette.
