Packaging Design

Airy. Exposed. Lived-in. Organic. Fresh Cosmetics is a brand that believes in modern alchemy, pioneering industry trends and standards, and igniting the senses. Their current packaging design, although clean and simple, fails to fully embrace the entirety of the brand that is Fresh Cosmetics. The packaging solution that I have designed aims to reflects the innovative quality of Fresh Cosmetics through organic, found, worn, urban textures that reflect the natural elements that are so crucial to the alchemy behind the product. The designs use clean, sans-serif typography that provides both readability and brand unification, due to it’s airy essence. The design also incorporates hand made watercolored textures that act as representative of the ingredients used within the product, itself. This helps provide an essence of the natural ingredients becoming exposed, infused and diffused, as the aqueous textures spill out and bleed over the packaging design.